They post matching outfits, curate picture-perfect family content, and make living in Utah look like a full-time sport. But behind all that coordinated chaos, the cast of The Secret Lives of Mormon Wives is quietly building real money. Hulu’s breakout reality hit became the platform’s most-watched unscripted premiere of 2024, and it didn’t take long for the women of MomTok to turn that exposure into serious income streams. So who’s actually the richest? Here’s the full cast ranked from lowest to highest net worth.
9. Jen Affleck — Net Worth: $400,000
Jennifer Lynn Affleck rounds out the bottom of this list, but don’t let that fool you. Born in the Bay Area in 1999 and raised in Utah from her early teens, Jen is the most devout Mormon of the bunch and the primary breadwinner for her family. Her husband Zac is a medical student, which means the household finances largely fall on her shoulders. She has roughly 2.7 million TikTok followers and 1.7 million on Instagram, and the analytics platform HypeAuditor estimates her Instagram-only earnings at $105,000 to $144,000 a year. On top of that, she competed on Dancing with the Stars Season 34, partnering with Jan Ravnik and making it to Week 7 before being eliminated on Halloween Night. That run is estimated to have earned her around $200,000 in total. Her estimated net worth is approximately $400,000, according to TheCelebsly and GenZStars, and she’s also been confirmed for the upcoming Mormon Wives: Orange County spinoff, which should boost her earnings in 2026.
8. Taylor Frankie Paul — Net Worth: $400,000–$3 Million
Taylor is the woman who started it all. Her 2022 viral TikTok confession about “soft swinging” effectively launched the entire franchise, and she’s been at the center of MomTok drama ever since. Named to TIME’s inaugural TIME100 Creators list in 2025 among the 100 most influential digital voices, Taylor has around 5 million TikTok followers and 3 million on Instagram. Celebrity Net Worth places her at $400,000, though outlets like StyleCaster estimate her net worth at closer to $3 million. Her 2026 situation is complicated. ABC announced her as the lead of The Bachelorette Season 22, filming wrapped in January 2026, and then the network scrapped the entire season days before its planned premiere after a 2023 domestic violence video resurfaced. Reports indicate she still collects her estimated fee of $200,000 to $250,000 because the contract was based on services rendered. Production on SLOMW Season 5 also paused in March 2026, putting her future earnings in an uncertain spot.
7. Mayci Neeley — Net Worth: $500,000–$750,000
Mayci is arguably the most multi-dimensional earner on the show, even if her overall net worth doesn’t yet reflect it. A former Division 1 tennis player at BYU, she entered the public eye carrying a heartbreaking story: her boyfriend, Arik Mack, died in a car crash while she was pregnant with her son, Hudson, at just 19. She has since built a portfolio that includes her natal nutrition brand Baby Mama, a confirmed $75,000 brand deal she revealed on camera, and roughly 2 million TikTok followers. Her memoir Told You So, published by Simon & Schuster in October 2025, debuted as an instant New York Times bestseller. Despite all of that, most estimates place her current net worth at between $500,000 and $750,000, though ThrillNG and others cite a wider band given her expanding revenue streams.
6. Layla Taylor — Net Worth: ~$1 Million
The youngest member of the main cast, Layla, was born in 2001 in Arizona, converted to Mormonism at 16, and relocated to Utah after high school. She started Season 1 as a recurring face with just three confessionals and was promoted to the principal cast in Season 2. Layla is refreshingly candid, openly documenting her plastic surgery procedures, a tummy tuck, breast augmentation, rhinoplasty, and fillers, all completed within four months of wrapping Season 1. She’s built a following of around 1.2 million on TikTok, has secured brand deals with companies like Taco Bell, and runs an Amazon storefront for additional commissions. Distractify estimates her net worth at around $1 million, while Hello! and Daily Wiki Bio place her in a broader $1 million to $5 million range.
5. Miranda Hope — Net Worth: ~$1 Million+
Miranda, who goes by her maiden name, Hope, professionally after divorcing Chase McWhorter in 2024, was one of the original MomTok members but turned down Season 1. She joined as the first new main cast member in Season 2 and brought an interesting dynamic to the group, having been involved in the same 2022 “soft swinging” revelations that kicked off Taylor, Frankie, and Paul’s trajectory to fame. With 2.4 million TikTok followers and 1.3 million on Instagram, her brand-deal income is significant. Both Distractify and Brit + Co place her in the $1 million to $5 million range, though no outlet has published a specific verified figure. She’s placed here based on available follower count and confirmed activity relative to her co-stars.
4. Demi Engemann — Net Worth: ~$1–$3 Million
Demi brings an unusual mix of personal drama and business credibility to the show. Born in Salt Lake City in 1994, she’s married to Bret Engemann, a former BYU quarterback who had a brief NFL stint as a free agent with the Oakland Raiders and was also a contestant on The Bachelorette. The couple has a 16-year age gap and a notably complex blended family arrangement. Demi was downgraded from the main cast to “friend” in Season 4, reportedly after requesting a salary triple that of her co-stars. The Celebsly puts her net worth at approximately $3 million, while Hello! Magazine and StyleCaster estimate a range of $1 million to $5 million. Her income comes from around 1.2 million TikTok followers, her blog DemiLucyMay, and ongoing brand partnerships. She was also cast in Alex Cooper’s Unwell Winter Games competition in March 2026.
3. Mikayla Matthews — Net Worth: ~$1–$5 Million
Mikayla is one of the most compelling figures on the show, and her earning power is just as striking. Born in California in 2000, she married Jace Terry at 18 and became the household’s primary earner well before the show made her a recognizable name. In Season 2, she told the cameras directly that a single-brand deal earns her more than her husband makes in a full year. With around 3.3 million TikTok followers, she’s one of the stronger social media performers in the cast. Estimates on her net worth are wildly inconsistent, ranging from as low as $68,000 on some platforms to $5 million on Net Worth Spot and Brit + Co. The most credible range is $1 million to $5 million. She and Jace separated during Season 4, and Mikayla gave birth to their fourth child, Lottie June, in July 2025.
2. Whitney Leavitt — Net Worth: ~$1 Million (And Rising Fast)
Whitney’s net worth figure of approximately $1 million, as cited by Celebrity Net Worth, is almost certainly outdated at this point. The BYU dance graduate from American Fork, Utah, has had a remarkable 12 months off-screen. She competed on Dancing with the Stars Season 34 with pro partner Mark Ballas, reaching the semi-finals before being eliminated on Prince Night in November 2025. That run is estimated to have earned her close to $295,000 in total. She then made her professional stage debut as Roxie Hart in Chicago on Broadway, starting in February 2026 at the Ambassador Theatre, breaking the production’s box office records and extending her run twice through May 2026. Add a confirmed $20,000 single-post brand deal, a feature film debut in the holiday rom-com All for Love that she’s also executive producing, and the $1 million home she and husband Conner purchased in St. George in November 2025, and it’s clear her real 2026 number is significantly higher than any published estimate currently reflects.
1. Jessi Ngatikaura — Net Worth: ~$1.65 Million (Business Revenue: ~$14.6 Million)
Jessi Ngatikaura, credited as Jessi Draper in Season 4, is the undisputed financial heavyweight of the cast. She’s the oldest castmate and the OG of MomTok, and long before the cameras showed up, she had already built a genuine business empire. Her company, JZ Styles, based in Pleasant Grove, Utah, runs a full-service salon, a hair extension product line, a haircare range, and JZ Academy, an education platform that has certified more than 3,800 stylists. Business analytics firm Kona Equity estimates JZ Styles Hair at $14.6 million in annual revenue with 70 employees, a figure that towers above any personal net worth estimate in this cast. PitchBook records indicate the business also secured $1.87 million in debt financing. Top-tier clients reportedly pay up to $1,500 per appointment for the brand’s signature Utah curls service. Most outlets, including Brit + Co, Parade, and Hello! Magazine, place Jessi’s personal net worth at around $1.65 million, though that figure is almost certainly conservative given the scale of the business behind it. It’s worth noting that Newsweek flags JZ Styles’ full financials as undisclosed, so the Kona Equity figure remains an estimate.
