Bryce Hall has evolved from a Maryland teenager to a multi-platform entertainer with 23.3 million TikTok followers. His transition from social media stardom to acting and combat sports has yielded mixed results. At 26, the content creator-turned-actor-fighter has launched multiple business ventures, earned millions from boxing purses, and starred in his first theatrical film, accumulating a string of legal troubles.
Biography
Bryce Michael Hall was born on August 14, 1999, in Ellicott City, Maryland. Raised by his single mother, Lisa Hall, Bryce grew up without his biological father, who was jailed for domestic abuse when he was just two years old. His mom, an account executive at Management Solutions, worked multiple jobs to keep things afloat, and their bond became the foundation of everything he’d later achieve.
Childhood wasn’t easy for Hall. He attended Jeffers Hill Elementary School and later graduated from Howard High School in 2017. As a teenager, he struggled to fit in and faced bullying from his peers. Instead of letting it break him, he turned to social media as an escape. At 15, he discovered YouNow, a livestreaming platform where he could connect with people who genuinely understood him.
His maternal grandfather, Stephen Smith, a U.S. Air Force Master Sergeant who died in 2008, served as the closest thing to a father figure during his early years. Hall has spoken openly about these struggles, crediting his difficult childhood as the fuel that drove him to succeed.
Career
Hall’s social media content-creating career began in 2014 on YouNow, where he livestreamed casual conversations and Q&A sessions. When Vine took off, he jumped on it and managed to build over 30,000 followers before the platform shut down in 2017. However, it was Musical.ly (TikTok’s predecessor) where he really found his groove, posting lip-sync and dance videos.
In 2015, Hall launched his YouTube channel, though it grew slowly at first. The turning point came in 2018 when he made a bold move. At just 19, he packed up and left Maryland for Los Angeles with no backup plan in place. He told Forbes years later that he was fully committed to content creation, and the gamble paid off spectacularly.
His TikTok account experienced explosive growth in late 2019 and early 2020, gaining millions of followers within a short period. His strategy was simple yet effective: post multiple times daily, capitalise on trends quickly, and collaborate with other emerging creators. By mid-2020, he’d become one of TikTok’s biggest names.
In January 2020, Hall co-founded the Sway House, an influencer mansion in Bel-Air that became synonymous with TikTok’s golden era. Living alongside Josh Richards, Griffin Johnson, Blake Gray, and others, the group created a content factory that dominated social media throughout 2020. The house officially disbanded in February 2021, but its impact on influencer culture remains significant.
As of November 2025, Hall maintains an impressive following, with 23.3 million followers on TikTok, 3.23 million YouTube subscribers, and approximately 6.6 to 6.8 million Instagram followers. While his growth has plateaued somewhat (TikTok showed a slight 0.08% decline between June and July 2025), his engagement rate of 7.21% on TikTok stays well above industry averages. His content has evolved, too. Gone are the pure dance videos, replaced by comedy skits, reaction content, and self-aware commentary on influencer culture itself.
Boxing and Fighting Career
Hall’s combat sports journey has been a rollercoaster. On June 12, 2021, he faced YouTuber Austin McBroom in the highly anticipated YouTubers vs. TikTokers boxing event at Hard Rock Stadium in Miami. Despite weeks of training montages and confident trash talk, Hall was stopped via technical knockout in the third round. The loss stung publicly, but the $4 million guaranteed purse (plus 4% of pay-per-view sales) softened the blow considerably.
Two years later, Hall surprised everyone by pivoting to bare-knuckle fighting. As an investor in the Bare Knuckle Fighting Championship (BKFC), he leveraged his connections to see an opportunity to redeem himself. On August 11, 2023, at BKFC 48 in Albuquerque, New Mexico, Hall faced professional fighter Gee Perez. He shocked observers by dropping Perez with a right hand just 10 seconds into the first round. When Perez’s shoulder gave out in round two, doctors stopped the fight, giving Hall a TKO victory.
Hall was scheduled to face Kimbo Slice Jr. (son of the legendary street fighter) on January 25, 2025, at BKFC KnuckleMania V in Philadelphia. He declared it would be his final bare-knuckle fight regardless of the outcome. However, on January 7, 2025, just 18 days before the bout, BKFC announced Ferguson had withdrawn. Hall claimed Ferguson “ghosted” the promotion, while Ferguson denied backing out entirely. As of November 2025, the fight hasn’t been rebooked, leaving Hall’s bare-knuckle career frozen at 1-0 with his last fight occurring over two years ago.
Acting Career
Skill House is Hall’s most ambitious venture into traditional entertainment. Filming began in 2022 at the actual Sway House mansion, with Hall taking the lead role in a horror film satirising the very influencer culture that made him famous. Written and directed by Josh Stolberg (screenwriter of Saw X), the movie featured Curtis “50 Cent” Jackson, Neal McDonough, and other notable names.
The film premiered at the Sundance Film Festival on January 24, 2025, before receiving a limited theatrical release on July 11, 2025. The plot follows ten influencers forced into a deadly social media survival game, where the least engaged contestant is executed each round.
Critics absolutely destroyed it. IMDb users gave it a rating of 3.1 out of 10. Reviewers panned the flat cinematography, poor acting from the influencer cast, and a shallow attempt at satire. Only Neal McDonough received positive notices. Despite the critical failure, landing a lead role in a theatrical release distinguishes Hall from most influencers who never cross into traditional media.
Business Ventures
Hall recognised early that sponsored posts wouldn’t build lasting wealth. He’s pursued multiple business ventures with mixed results.
Ani Energy, a low-caffeine energy drink he co-founded with Josh Richards in July 2020, initially showed promise. The brand secured distribution in 400 Walmart stores by August 2021 and partnered with GoPuff for delivery. However, by 2022, Ani Energy had effectively vanished from retail shelves. The brand’s Instagram remains active with 63,000 followers, but hasn’t posted meaningful content since April 2022.
Sway Fitness collapsed even more spectacularly. The supplement brand filed a lawsuit against all five co-founders (including Hall) in March 2023 for breach of contract, alleging they failed to create the required promotional content. The company’s website is now non-functional.
BLACKOUT vodka seltzer, launched in May 2023, is Hall’s current active beverage business. Unlike his previous health-focused brands, BLACKOUT embraces party culture, packaging vodka-based seltzers in cans designed to resemble energy drinks. Sales figures remain undisclosed.
Beyond his own brands, Hall has built an angel investment portfolio including stakes in Lendtable, Humaning, AON3D, and, most notably, Poppi prebiotic soda, now valued at over $400 million. He also holds equity in Bare Knuckle Fighting Championship alongside Conor McGregor.
Personal Life
Hall’s romantic life has consistently made headlines. His highly publicised relationship with Addison Rae throughout 2020 and early 2021 made them TikTok’s most-watched couple. Their on-again, off-again dynamic generated millions of views before coming to an end permanently in early 2021 amid cheating allegations.
Since January 2024, Hall has been dating Mikaela Lafuente, a 22-year-old Argentine model and influencer with over 4 million TikTok followers and 1 million Instagram followers. They first connected via Instagram DMs in 2022 when Hall messaged her “hey” with two eye emojis. After maintaining contact for two years, they officially started dating and went public at the Bob Marley: One Love premiere in February 2024. As of November 2025, they remain together.
Hall’s rise has been shadowed by recurring legal troubles. In August 2020, during COVID-19 restrictions, he hosted large parties at the Sway House, including his 21st birthday celebration. Los Angeles Mayor Eric Garcetti publicly authorised the shutoff of the house’s utilities, and Hall was charged with misdemeanour violations of public health orders.
On May 25, 2020, Hall was arrested in Lee County, Texas, on marijuana possession charges, posting $5,000 bail the same day. In January 2023, he was cited for two counts of misdemeanour battery and trespassing after punching a security guard at XS Nightclub in Las Vegas.
In 2024, Hall became an outspoken supporter of Donald Trump’s presidential campaign, appearing at rallies and joining Charlie Kirk’s conservative tour. This political activism surprised many followers and generated backlash within influencer circles, with some former friends stating he was no longer “brand-safe.”
Net Worth
Bryce Hall’s net worth is estimated between $2 million and $4 million as of 2024, with most credible sources citing the $2 million figure. He earns approximately $13,000 to $15,000 per sponsored TikTok post, $8,000 to $12,000 per Instagram post, and an estimated $15,500 monthly from YouTube ad revenue based on his 180,000 daily views.
His income sources include social media brand deals, YouTube ad revenue, boxing purses (his McBroom fight alone guaranteed $4 million), business ventures, and angel investments. While some of his businesses have failed, his investment in Poppi alone could prove highly lucrative, given the company’s valuation of over $400 million.