Known to millions of tennis fans as the fashion-loving TikToker in Taylor Fritz’s player box, Morgan Riddle is an American content creator from Minnesota who turned courtside “get ready with me” videos into a full-time career. She hosted Wimbledon’s own fashion series, appeared on Netflix’s Break Point, and earned the New York Times label “the most famous woman in men’s tennis” in 2023. In April 2026 she ended her six-year relationship with Fritz, moved to New York and now runs The 400 Club, a community for women who love sport.
| Date of Birth | July 31, 1997 |
|---|---|
| Age | 29 years |
| Nationality | American |
| Zodiac Sign | Leo |
| Occupation | Content Creator, Fashion Influencer, Co-founder of The 400 Club |
| Birth Name | Morgan Riddle Kimm |
| Hometown | Saint Paul, Minnesota |
| Parents | Heather Riddle and Rob Kimm |
| Education | Wagner College (BA English, 2019) |
| Known For | Tennis TikTok, Wimbledon Threads, Netflix's Break Point |
| Ex-Partner | Taylor Fritz (2020 to April 2026) |
| Business | The 400 Club (co-founder) |
| Lives In | New York City |
Biography
Morgan Riddle Kimm was born on July 31, 1997, and grew up in Saint Paul, Minnesota. Her mother, Heather Riddle, is an executive at Minnesota Public Radio, and her father, Rob Kimm, has written books on fishing. She is the eldest of four children. “I have three younger siblings,” she said on the Making Moves podcast in August 2023, adding that her family includes half and step siblings.
Her mother was young when Morgan arrived. “My mom had me when she was, I think, like 21,” she said on the same podcast, calling her a “cool mom” who took her to concerts and the zoo. Her extended family are dairy farmers, so much of her childhood was spent on a farm in northern Minnesota. She also grew up around ice hockey. “I grew up in a hockey family, so that was kind of my first intro to the sports world,” she told The Sports Gossip Show in April 2026, explaining that her dad and all her siblings played.
Fashion was part of her life long before tennis. She said teachers once called her mother because she kept wearing costumes to school, and she later turned up to high school “in like heels and a skirt.” She attended Roseville Area High School, where she did speech and debate, then moved to New York for college after falling for the city through the TV show Ugly Betty.
At Wagner College on Staten Island, she studied English and graduated in 2019. She joined a sorority, worked as a camp counselor at Pali Adventures in California one summer, and finished seven internships by the end of her junior year, according to the Associated Press. After college she moved back to Minneapolis, worked in real estate, and became media director for the apparel brand Love Your Melon and later the non-profit Gamers Outreach Foundation.
Career
From corporate job to tennis TikTok
Riddle moved to Los Angeles in March 2020, just as COVID-19 shut the country down. She kept working remote corporate jobs while traveling the ATP Tour with Fritz from late 2020. Her first viral video came at the Australian Open in January 2022, a TikTok asking viewers to help her pick an outfit for his match.
She almost deleted it. “It got no views at first and before I went to sleep that night, I actually almost deleted it,” she told The Sports Gossip Show. She woke up to a viral post and kept going, match after match. She also left her job around that time, saying she quit “the day I posted my first TikTok” because she was taking work calls at 3am in Australia while Fritz tried to sleep before matches.
Her content explained tennis to people who knew nothing about it, which was her own starting point. She posted her first YouTube vlog in December 2022 and built the channel to about 108,000 subscribers by May 2025. Tennis.com named her account No. 4 on its list of must-follow accounts of 2023.
Netflix’s Break Point
Riddle appeared with Fritz in Netflix’s tennis docuseries Break Point, made by the team behind Formula 1: Drive to Survive. The couple featured in season one’s third episode, “California Dreaming,” released in January 2023. The show filmed them cheering, traveling and eating takeout together in hotel rooms, and it put her in front of a much wider audience.
Wimbledon Threads and fashion
The All England Club hired Riddle to host “Wimbledon Threads,” a video series about fashion at the championships, in 2023 and again in 2024. The videos ran on Wimbledon’s own accounts. In one, she said Wimbledon had “helped tennis become the chicest sport in the world,” according to the AP.
That same summer, the New York Times ran its August 2023 profile “The Most Famous Woman in Men’s Tennis.” Riddle told the paper she was “really happy with what I’m doing, and I’m making good money.” Her childhood friend Emily Austen, whom she met at a school dance at 13, styled her for that shoot and has been her stylist ever since. In 2025, Vogue called her the “First Lady of American Tennis.”
She says she dresses up mostly for the big events. “I like wearing designers specifically from the cities that we’re in,” she told The Sports Gossip Show, naming Alessandra Rich and Burberry at Wimbledon. She has worn Thom Browne five or six times since a grey suit at a US Open semifinal, and calls him her favorite American designer.
Brand work and media
Riddle’s partners have included Miu Miu, Hermès, Ralph Lauren, Kendra Scott, Dyson, Apple, Heineken, Grey Goose and Celsius, according to Today. She has a clothing line with Wilson, which she called “a dream come true” in 2023, and released a gold jewelry line with Lottie that year with a tennis racket charm. She has also worked as a correspondent at the Formula 1 Australian Grand Prix.
She kept her work apart from Fritz’s. “We try not to do like deals together,” she said in April 2026, estimating they did only two or three joint deals in the whole relationship. She described their careers as “parallel to each other.”
The 400 Club
Riddle is now co-founder of The 400 Club, a sports marketing agency and members’ community for female sports fans. Founder Cherry Beagles, a former intellectual property lawyer, started it in the UK in 2024. Riddle met her at Giorgio Armani’s tennis event in London before Wimbledon, and Beagles asked her to help bring the club to the US. Riddle said she officially joined as co-founder around December 2025 and January 2026.
Her own experience shapes the work. She told The Sports Gossip Show she had a panic attack at the 2024 Super Bowl in Las Vegas after she and a friend were harassed by male fans, and that many women messaged her with similar stories. “I get made fun of for wearing heels or like dressing up for matches and I’m like, you guys wear $400 jerseys with another man’s name on the back of it,” she said.
Controversies and Disputes
Criticism has followed Riddle since her early videos. During her first Wimbledon Threads run in 2023, the comments on Wimbledon’s Instagram were the harshest she had seen. “I think that they just hate the fact that I’m like blonde and an influencer,” she said on the Making Moves podcast in August 2023.
In July 2024, after Fritz beat Alexander Zverev at Wimbledon, Riddle posted Instagram stories calling the win “a win for the girls.” Many fans read it as a reference to domestic abuse allegations made against Zverev, which he has denied. She deleted the stories, and the next day posted a statement saying the posts were not about anything off the court and there was “no bad blood,” according to Tennis365.
In July 2026, a clip from her appearance on the Fashion and Founders podcast went viral on X with more than a million views. In it she said interest in sport “was measured through knowledge of the players and statistics,” and critics, including tennis journalist Jessica Schiffer, said the take was unfair to women who follow the game closely. Riddle replied that she was talking about sports culture, not whether women know the game, writing, “Think you’re responding to an argument I wasn’t making lmao,” according to Pro Football Network.
Personal Life
Relationship with Taylor Fritz
Riddle met tennis player Taylor Fritz on the dating app Raya in 2020, shortly after she moved to Los Angeles. Her profile song was “Sunflower” by Harry Styles, and his was “Sunflower” by Post Malone, she told The Sports Gossip Show. On their first date they ordered sushi to his place because restaurants were closed, and she made him watch the horror film Midsommar, she told People.
They moved in together after about three and a half weeks, according to Vogue. “Everyone in my life was like, ‘Are you absolutely nuts?'” she recalled. Fritz already had a son from his marriage to tennis player Raquel Pedraza, which ended in divorce in 2019.
Riddle was in the stands as Fritz rose to a career-high world No. 4 and reached the 2024 US Open final. Fritz credited her publicly in July 2025, telling the AP that “she’s been a big help to me, just kind of keeping me focused.” The full story of his relationships is in our Taylor Fritz dating history, and his career and earnings are covered in our Taylor Fritz biography.
The April 2026 breakup
Riddle and Fritz split in April 2026 after nearly six years together. People broke the news on April 25, 2026, with a source saying Riddle ended the relationship. The same day she posted an Instagram photo carousel that included a mirror selfie in a T-shirt reading “World’s Best Ex-Girlfriend.”
She later explained the lighthearted post to Elle in June 2026, saying they were on good terms and a formal statement did not sound like her. In that interview she also said, “I’ll never date an athlete again,” and described a 33-point list of non-negotiables for her next partner. She said constant touring had taken its toll.
On the Hot Smart Rich podcast in June 2026, she said she ended the relationship after moving from Los Angeles to New York and had not felt like herself in the final 18 months. “I felt so guilty because I had so many people telling me that I was living the dream life,” she said. She also said, “Him and I are still friends,” according to the New York Post.
Life after Fritz
Riddle now lives in New York City, the city she fell for as a teenager. She returned to the US Open as a single woman on August 30, 2026, sitting a few rows back at Arthur Ashe Stadium, after saying in June, “I already have deals for the U.S. Open, I’m going to the U.S. Open.” Fritz was later seen walking in New York with influencer Olivia Jade Giannulli in August 2026, according to the New York Post.
Timeline
1997: Born on July 31 in Saint Paul, Minnesota, the first child of Heather Riddle and Rob Kimm.
2015: Starts at Wagner College on Staten Island, New York.
2019: Graduates from Wagner College with a degree in English.
2019 to 2020: Works in real estate and as media director for Love Your Melon in Minneapolis.
March 2020: Moves to Los Angeles as COVID-19 lockdowns begin.
2020: Meets Taylor Fritz on Raya; they move in together within weeks.
Late 2020: Starts traveling the ATP Tour with Fritz once events restart.
January 2022: Her first viral TikTok, an outfit video from the Australian Open; leaves her corporate job.
December 2022: Posts her first YouTube vlog.
January 2023: Appears with Fritz in the “California Dreaming” episode of Netflix’s Break Point.
July 2023: Hosts Wimbledon Threads for the All England Club for the first time.
August 2023: The New York Times calls her “the most famous woman in men’s tennis.”
2023: Launches a gold jewelry line with Lottie and works with Wilson.
February 2024: Has a panic attack at the Super Bowl in Las Vegas after harassment from male fans.
July 2024: Hosts Wimbledon Threads again; deletes her “win for the girls” stories after Fritz beats Zverev.
September 2024: Watches Fritz reach the US Open final.
2025: Vogue names her the “First Lady of American Tennis.”
May 2025: Her YouTube channel passes about 108,000 subscribers.
December 2025 to January 2026: Joins The 400 Club as co-founder.
April 2, 2026: Talks about The 400 Club on The Sports Gossip Show.
April 25, 2026: People reports her split from Fritz; she posts her “World’s Best Ex-Girlfriend” selfie.
June 2026: Tells Elle she will “never date an athlete again” and discusses the breakup on Hot Smart Rich.
July 2026: Her female-fandom comments on Fashion and Founders spark backlash on X.
August 30, 2026: Attends the US Open as a single woman.
Net Worth
Morgan Riddle’s net worth is estimated at $1–2 million. Her money comes from sponsored posts, YouTube and TikTok payouts, paid appearances and brand work with labels such as Wilson and Lottie, built over about five years as a full-time creator since 2022.
Most of that is earned income rather than assets, since no property purchase or company valuation is on record. Her co-founder stake in The 400 Club is not counted, as the club’s value is not public. That puts her in line with fellow creator Olivia Jade Giannulli, whose fortune Celebrity Net Worth puts at $1 million, and golf creator Paige Spiranac, who sits at $2 million. If The 400 Club grows in the US, her stake there could become her biggest asset.
Frequently Asked Questions
How old is Morgan Riddle?
Morgan Riddle was born on July 31, 1997, so she is 29 years old as of October 2026.
Are Morgan Riddle and Taylor Fritz still together?
No. They split in April 2026 after nearly six years together, and Riddle has said she ended it. She says they are still friends.
What does Morgan Riddle do for a living?
She is a content creator on TikTok, Instagram and YouTube, hosted Wimbledon Threads in 2023 and 2024, and is co-founder of The 400 Club, a sports community for women.
Where is Morgan Riddle from?
She grew up in Saint Paul, Minnesota, and now lives in New York City.
How did Morgan Riddle meet Taylor Fritz?
They matched on the dating app Raya in 2020, soon after she moved to Los Angeles.
