Born into the spotlight as Michael Jordan’s eldest son, Jeffrey has brilliantly crafted his own success story in the business world, proving that sometimes the best path isn’t always following in your father’s footsteps.
Quick Facts About Jeffrey Jordan
| Detail | Information |
|---|---|
| Full Name | Jeffrey Michael Jordan |
| Date of Birth | November 18, 1988 |
| Age | 36 years old |
| Birthplace | Chicago, Illinois |
| Nationality | American |
| Ethnicity | African-American |
| Occupation | Entrepreneur, Business Executive |
| Net Worth | Approximately $24 million |
| Spouse | Radina Aneva (married 2019) |
Jeffery Michael Jordan’s Biography
Jeffrey Michael Jordan entered the world on November 18, 1988, during the peak of his father’s legendary NBA career. As the eldest child of Michael Jordan and Juanita Vanoy, Jeffrey’s childhood was anything but ordinary. Imagine having your dad’s every move scrutinised by millions whilst you’re just trying to figure out your own identity!
The Jordan household was, unsurprisingly, intensely competitive. Jeffrey once described growing up in this environment as having “the switch always on.” But rather than feeling overwhelmed, he embraced this competitive atmosphere, crediting it with preparing him for real-world challenges.
Jeffrey shares his unique upbringing with his siblings Marcus Jordan (born December 24, 1990) and Jasmine Jordan (born December 7, 1992), all children from Michael’s first marriage. He also has twin half-sisters, Victoria and Ysabel, born in 2014 from his father’s second marriage to Yvette Prieto.
Education & Basketball
Jeffrey attended Loyola Academy, a prestigious Roman Catholic school in Wilmette, Illinois. Here’s where his basketball journey truly began, though the pressure was immense. Can you imagine stepping onto the court knowing everyone’s comparing you to arguably the greatest player ever?
At Loyola, Jeffrey proved his worth by:
- Starting for three consecutive years
- Earning All-Catholic League honours twice
- Getting selected for the prestigious 2007 Jordan Brand Classic
- Having three of his games broadcast nationally on ESPN in 2007
Interestingly, Jeffrey wasn’t just about basketball – he also played American football during his sophomore year, showing his versatility as an athlete.
College Career
After graduating from Loyola Academy on May 26, 2007, Jeffrey faced a crucial decision. Despite receiving scholarship offers from Valparaiso and Loyola University Chicago, he chose to walk on at the University of Illinois as a psychology major.
University of Illinois (2007-2010) Jeffrey’s dedication paid off when he received a full athletic scholarship in January 2009. However, in June 2009, he announced his departure from the team to focus on academics and his “life after basketball.” During summer 2009, he interned at Nike, hinting at his future career path.
University of Central Florida (2010-2012) Jeffrey returned to basketball and transferred to UCF alongside his brother Marcus. This move represented more than just a change of scenery – it was about family unity and finding his own space to grow. Unfortunately, he left the UCF team in January 2012 for personal reasons, effectively ending his competitive basketball career.
Professional Career
The Nike Connection
Jeffrey’s transition from basketball to business wasn’t accidental. His summer 2009 internship at Nike opened doors to the corporate world. After college, he entered Nike’s management training program in Portland, Oregon, where he currently resides.
Entrepreneurial Ventures
Jordan Avakian Group (2020). In 2020, Jeffrey co-founded the Jordan Avakian Group, a Chicago-based consulting firm specialising in:
- Technology consulting
- Marketing strategies
- Investment opportunities
- Sports and entertainment startup guidance
Heir Jordan Foundation Perhaps most meaningfully, Jeffrey co-founded Heir Jordan, a philanthropic foundation, alongside his brother Marcus. This venture showcases his commitment to giving back to the community.
Current Role at Jordan Brand Jeffrey currently leads digital brand innovation for the Jordan label, perfectly blending his family legacy with modern business acumen. His work focuses on keeping the Jordan brand relevant in the digital age whilst maintaining its iconic status.
Personal Life and Relationships
Jeffrey found love with Radina Aneva, whom he married in May 2019. The couple maintains a relatively private lifestyle, steering clear of the constant media attention that often surrounds the Jordan family.
However, Jeffrey’s life hasn’t been without challenges. In September 2021, he was arrested in Scottsdale, Arizona, for allegedly assaulting hospital staff, though details about the incident remain private.
Family
Being part of the Jordan family means carrying both privilege and pressure. Jeffrey’s siblings have each carved their own paths:
- Marcus Jordan runs Trophy Room, a high-end sneaker boutique, and has been in the public eye for his relationship with Larsa Pippen
- Jasmine Jordan works in sports marketing for Nike’s Jordan line and made Michael Jordan a grandfather with her son Rakeem Michael Christmas
The family remains close-knit, with Jeffrey often speaking about how his father’s competitive nature shaped them all for the better.
Jeffrey Jordan’s Net Worth and Financial Success
Jeffrey Jordan’s estimated net worth of $24 million might seem modest compared to his father’s $2.1 billion fortune, but it’s impressive for someone who chose business over professional sports. His wealth comes from:
- Executive salary from Jordan Brand
- Consulting fees from Jordan Avakian Group
- Investment portfolio built over the years
- Real estate holdings, including a steakhouse in Ridgefield
His annual earnings are estimated to be around $500,000, excluding investment returns and business profits.
Jeffrey Jordan’s story is fascinating because it shows that success isn’t always about following the expected path. Whilst many assumed he’d pursue professional basketball, Jeffrey proved that sometimes the greatest victories come from writing your playbook.

