Sofie Hepworth made the call on this one. You don’t often see a mom slay dragons, but when you can come up with a formula that blends the average baby bouncer with eco-friendly fiber, anything breaches the ceiling of impossible conduct.
Sofie is a creative mom and stylist. She made her big break with Little Hoppa upon her appearance on “Dragons’ Den,” where she impressed Touker Suleyman so much that he invested £100k for a big part of her company.
Little Hoppa has achieved remarkable influence despite the world’s increasing focus on sustainability and innovation. This is not just due to her ability to attract attention to her product but also to how she has done it. Little Hoppa has brought unique innovation and design to a previously considered old-fashioned and unoriginal concept.
Little Hoppa’s achievement in the children’s play arena is particularly noteworthy. Their 3-in-1 product includes a children’s play gym, baby jumper, and activity table, all ingeniously crafted to accompany a child’s growth journey from infancy to age four. This multifunctional product does more than entertain; it evolves with the child, redefining what it means to grow alongside one’s belongings.
It’s hard to imagine an environmentally friendly baby bouncer, which makes it all the more impressive that it was awarded the Reddot prize. This award is given to products that demonstrate the highest level of design and innovation, and it’s a testament to the creativity and consideration of the recipient.
Today, Little Hoppa’s financial success is due to Sofie’s dedication, the business’s eco-friendly nature, and Touker Suleyman’s support of such a cause.
Net Worth
According to the company’s evaluation, Sophie revealed during Dragon’s Den that Little Hoppa’s estimated net worth is around $1.5 million.
The company secured a significant investment from Dragon Touker Suleyman, who invested £100k for a 45% stake in the business.
This investment has helped Little Hoppa grow, expand its product line, and increase its market presence. The company’s revenue streams include direct sales, online retail partnerships, and international distribution, with further financial backing from other investors attracted by the company’s performance and potential.
Background
The business growth of Little Hoppa is an inspiring narrative that dates back to October 2020, when the brand’s founder, Sofie Hepworth, embraced a mission to craft eco-friendly and chic baby products. She sold her house and invested in the business to fund the first production rounds, tooling, and testing.
Little Hoppa is among the few start-up companies to bag an award early in its life cycle.
In a pivotal moment of recognition, April 2020 saw the rise of Little Hoppa, which clinched the Red Dot Best-of-the-Best Award for its unparalleled design, creativity, and commitment to excellence and creativity.
Her product is showcased in Singapore and China’s Red Dot Design Museum.
Following this was an unexplainable hiatus throughout the year 2021, perhaps a break from the aftermath of the Covid-19 pandemonium
In February 2022, Little Hoppa made a rather inspiring comeback on the televised stage of “Dragons’ Den.” Heralded by Sofie, the company was able to captivate investor Touker Suleyman, securing an impressive £100k investment in exchange for a 45% ownership stake in the company.
Following the progression of the company post-2022, Little Hoppa’s aim soared to new heights.
Dragons’ Den
Sofie Hepworth, the founder of Little Hoppa, shared her story on Dragons’ Den. She started the business when she couldn’t find a wooden alternative to a plastic baby bouncer.
During season 19, episode 6, she asked for a 5% share in Sofie brand and Little Hoppa in exchange for £75,000. She revealed that her product was launched in January 2023 and sold in 26 countries worldwide.
Since the launch, she has sold products worth £136,000, with a gross profit of £66,000. Ticket Suleiman tested the product, praising its quality, and Steven confirmed that it was strong. However, Sarah Davies argued that her price point was too high and backed out.
Deborah Meaden questioned Sofie’s breakdown of her sheets’ expenses, which she couldn’t provide. As a result, both Deborah and Peter Jones backed out. Steven couldn’t see a nine-figure potential, so he backed out. Touker, who has experience in the baby business, offered £100,000 for 45%, which Sofie accepted.