Marcus has sought to carve out his identity and has ventured into various business endeavors beyond his basketball career.
Unlike his father, Marcus has found his footing in commerce. Though he played professional basketball briefly, his primary focus ultimately tilted to business and investments.
Marcus has made a name for himself as a successful businessman and entrepreneur. Although Marcus undoubtedly had opportunities due to his father’s wealth and fame, he achieved financial success through various ventures.
One of Marcus’s notable achievements is the creation of Trophy Room, a boutique sneaker store in Orlando, Florida. The store gained quick popularity among sneaker enthusiasts and collectors for its exclusive releases and collaborations with renowned brands like Nike and Jordan since its opening in 2016. Trophy Room has become a destination for sneakerheads worldwide, contributing significantly to Marcus’s financial success.
In addition to Trophy Room, Marcus has also ventured into the hospitality industry. He owns several restaurants, including The Steak House at Dolphin Mall in Miami and Virtue, a restaurant in Chicago.
These establishments have received positive reviews for their cuisine and atmosphere, contributing to Marcus’s business portfolio. His main source of income arises from his various business endeavors.
Marcus Jordan’s net worth is over $1.5 million.
Here’s all he has been through in business
Trophy Room: Marcus Jordan owns Trophy Room, a high-end sneaker boutique in Orlando, Florida. It was established in 2016.
Marcus Jordan, driven by his passion for sneaker culture and a vision to craft a distinctive and exclusive haven for sneaker enthusiasts, founded Trophy Room.
This vision of providing a premium shopping experience for fellow collectors was the backbone behind the rise in popularity and availability of Trophy Room.
Beginning as a physical store in Disneyland, Trophy Room underwent a transformation into an online platform in 2019.
The store focuses on exclusive releases and collaborations with top brands, and it carries exclusive and limited-edition sneakers and apparel and accessories from various brands. Trophy Room has gained popularity among sneaker enthusiasts and has become a destination for collectors.
In collaboration with his older brother Jeffrey, Marcus Jordan co-founded Heir Jordan, an innovative entertainment and tech venture designed to propel the iconic Jordan Brand into the future.
The venture has raced beyond traditional boundaries, incorporating cutting-edge concepts like NFTs and next-generation entertainment into its repertoire. Their inaugural tech product, named “Heir,” introduces a Web3 personalized community platform that caters to athletes.
Heir Jordan functions in a way that sees athletes sell a limited number of membership-based “seats” to their fans. Fans gain access to digital assets and first-person NFT drops utilizing an exclusive Heir token built on Solana’s energy-efficient blockchain network.
With that, Supporters can purchase one-time digital assets or participate in an athlete’s “huddle” for exclusive drops, digital goods, immersive experiences, and other perks.
Heir Jordan has accrued $10.6 million in seed funding, boasting investments from renowned entities like Thrive Capital and Solana Ventures and notable angel investors such as Alexis Ohanian, William Wesley, and Lonzo Ball.
Unlike other brands and companies, Marcus Jordan is not the founder nor the co-founder of Cincoro Tequila.
A group of NBA owners, including Michael Jordan, founded Cincoro Tequila. The other co-founders are Emilia Fazzalari (CEO), Wyc Grousbeck (Boston Celtics), Jeanie Buss (LA Lakers), and Wes Edens (Milwaukee Bucks).
His role in the company saw him introduce a limited edition bottle of Cincoro Tequila during Miami Art Week in Florida. The intricately designed bottle, priced at $649.99, showcased the brand’s Añejo Tequila, aged 20 months.
Investments: Marcus Jordan has also made investments in various industries. He is a partner in the Charlotte Hornets NBA G League team, the Greensboro Swarm. Additionally, he has invested in sports technology companies and other ventures.
Endorsement and Sponsors
One of Marcus Jordan’s notable partnerships is with Nike, the sportswear giant with a long-standing relationship with his father.
Nike has featured Marcus in several campaigns and has launched his signature shoe, the Trunner Ultimate. This collaboration provides him with financial benefits and enhances his brand recognition and credibility in the sports industry.
In addition to Nike, Marcus Jordan has endorsement deals with other prominent brands. He is the brand ambassador for Cincoro Tequila, a luxury tequila brand co-founded by Michael Jordan. Marcus promotes the brand through social media and personal appearances, increasing its popularity.
Career Path: How Marcus did not trailblaze after Michael Jordan
High School Career: Marcus Jordan attended Whitney Young High School in Chicago, where he played basketball for the Dolphins. He was a talented player but often overshadowed by his father’s legacy. Despite this, he helped lead his team to the state playoffs during his senior year.
College Career: He played basketball for the University of Central Florida (UCF) Knights. He joined the team as a walk-on but eventually earned a scholarship. During his time at UCF, he played primarily as a reserve guard. While he showed some promise, he struggled to impact the court significantly.
Professional Career: After graduating from UCF, Marcus Jordan briefly played professional basketball overseas. He had stints with teams in the NBA Development League (now known as the NBA G League) and in Spain. However, he never established himself as a consistent performer at the professional level.
Post-Basketball Career: Marcus Jordan transitioned into the business world following his basketball career. He worked for several companies, including Nike and the Charlotte Hornets, which his father owns. Various business ventures have also been a part of his involvement.
Marcus Jordan had a basketball background but did not achieve the same level of success as his father, Michael Jordan. He played professionally in high school, college, and briefly overseas, but he never became a prominent figure in the sport. After his playing career, he pursued a business career.