Founded by Steven Robert Murr in 2019, Turbo Rocks introduced something I think is pretty revolutionary: rocker plates. These plates make stationary bikes sway side to side, mimicking the outdoor cycling experience. Honestly, the thought of making indoor rides feel more authentic and comfortable is just brilliant.
Turbo Rocks was founded in 2019 by Steven Robert Murr, a part-time salesman born in May 1968.
Fast forward to 2021, and Turbo Rocks wasn’t just another startup. They were making waves, officially incorporated on 29 January 2021, and quickly finding their place in the industry.
Their hard work paid off even more visibly in February 2022, when they landed a £80,000 investment on BBC’s Dragons’ Den.
You can feel the adrenaline of pitching to those dragons when Murr shared on the show that Turbo Rocks had seen a jaw-dropping growth of 670% in just a year, shipping over a thousand units worldwide. Those numbers are nothing short of impressive.
Net Worth
Talking numbers, Turbo Rocks, has a net worth of $28,270 as of 2024.
They offer a range of products priced between £250 and £500, which sounds pretty reasonable given the quality and innovation they’re offering.
In 2021, they reported revenue of £365,000 and a profit of £135,000. Plus, they’ve got Marco Marcato’s endorsement from Team UAE Emirates—if that’s not a seal of quality, I don’t know what is.
After presenting their product at BBC’s Dragons’ Den, they secured an investment of £80,000, which helped them gain momentum and success.
According to Company Searches Made Simple, the company has reported total assets of £33.34k and net assets of £22.08k.
Turbo Rocks on Dragon’s Den Show
Their Dragons’ Den appearance was quite the spectacle. Murr sought £80,000 for a 5% share, which tells you he wasn’t just confident; he truly believed in his product.
Steven, one of the judges on the show, tested the product Murr invented, an indoor bicycle riding platform, but concluded that the experience was good. Still, he would prefer a riding experience where he did not have to struggle with balance.
It wasn’t smooth sailing, though. Despite impressing some judges with the product, he faced some criticism.
Steven Murr lost three judges: Steven Bartlett, Deborah Meaden (who shunned Murr for calling her Deb at some point in the episode), and Peter Jones. The reason behind the three judges’ withdrawals was Steven’s partial commitment to the company, as he maintained a side job as a salesman in a different bicycle business.
Losing three judges might have been tough, but Sarah Davies and Touker Suleyman saw the potential, offering £80,000 for a 40% equity split between them.
Murr gave their proposal a lot of thought and requested the judges reduce their demands a little. Eventually, he successfully struck a deal with Sarah and Touker, who would split a 40% equity. Sarah saw this as her chance to enter the bike industry, partnering with Touker, who already had a business in that niche.
Negotiating on Dragons’ Den? That takes guts, and Murr had plenty. This investment was a game-changer for Turbo Rocks, enabling them to scale up their international shipping and distribution.
Background of Turbo Rocks
Nestled in Norton Fitzwarren, Taunton, UK, Turbo Rocks has positioned itself as an innovator in the cycling industry. Their rocker plates aren’t just products; they respond to a growing demand from indoor cycling enthusiasts for a more realistic riding experience.
As someone who values innovation and fitness, I find their approach inspiring. It’s not just about creating a product but about enhancing an experience, making indoor cycling not just a workout but an adventure. Turbo Rocks seem to be on a trajectory as exciting as their product promises to be, and I’m here for it.