Not everyone stumbles into internet fame, but Atarah Mayhew made it look effortless. The Manchester-born makeup artist and beauty content creator has built one of the most distinctive presences in the UK beauty space, turning bold eye looks and filter-inspired transformations into a multimillion-like following on TikTok. She is 28 years old, stands 5 feet 5 inches (1.65 m) tall, and is British by nationality and of multiracial Black-British heritage.
Biography
Atarah Deborah Ami Mayhew was born on 5 July 1997 in Manchester, England, to Mr. and Mrs. Mayhew. She is British and of multiracial Black-British ethnicity, a heritage she embraces openly and weaves into her content with genuine pride. She grew up in Manchester and attended local primary and secondary schools. Details about any siblings remain private, and she has not publicly discussed her background in higher education. Her religious beliefs have not been disclosed publicly.
Career
Atarah made her TikTok debut on 23 October 2019 with a video in which she gave herself a pinked-out eye look. What started as a casual creative outlet quickly became something much bigger. Her early content mixed product reviews with accessible tutorials, and she built a loyal audience before the algorithm had fully caught up with her.
Her tutorial content mostly centers on eye makeup, ranging from casual everyday looks and quick hacks to flashy colors and unique line compositions. She doesn’t stop at conventional beauty, though. She also teaches viewers how to create costume looks, many of which focus on fancy-dress and Halloween themes. That combination of everyday wearability and dramatic artistry is a big part of why her audience keeps returning.
Her authentic approach and ability to connect with her audience have made her a trusted source for those looking to expand their makeup skills and keep up with the latest beauty trends. She has been involved in brand campaigns, including promotions for organic skincare lines, and has worked with indie beauty platforms such as Beauty Bay. Her honest take on affordable drugstore products has also earned her strong credibility with budget-conscious beauty fans. She has been featured in online beauty roundups by Glamour UK and the Cocoa Butter network.
Rise to Fame
Atarah’s career has had a few clear inflection points, and the biggest came in March 2022. She shared a video using a TikTok filter to create a makeup look, which she then recreated in real life, and the clip received over 60 million views. That single video pushed her into a completely new tier of visibility and introduced her to audiences far beyond her existing community.
It wasn’t a one-off either. Her ongoing “Cute or Fail” challenge series, in which she tests viral TikTok makeup trends and rates the results, has become a signature format on both TikTok and YouTube. She has also built a following around satisfying makeup removal videos, creative SFX-inspired looks, and seasonal content, including Halloween and festive themes. The consistency of her output, combined with the variety of her content, is what has kept her relevant well past her initial viral moment.
YouTube
Atarah’s YouTube channel, @atarahmayhew, offers her audience a longer, more detailed version of the content she produces on TikTok. Where TikTok rewards brevity, YouTube gives her space to walk through full transformations step by step. Her videos cover everything from random color generator makeup challenges to SFX makeup removal and filter-led transformation series. She has also used the platform to compile year-end recaps, looking back at her top viral moments and fan-favorite looks. It’s a good destination for anyone who wants the full tutorial experience rather than a quick clip.
Social Media
Atarah is most active on TikTok, where her growth has been remarkable. Her @AtarahMayhew TikTok account has gained 2.8 million followers and 58 million likes. On Instagram, she posts makeup content and behind-the-scenes glimpses at @atarahmayhew. She is also on YouTube at @atarahmayhew, on Facebook at @AtarahMayh3w, and on X (formerly Twitter) at @AtarahMayhew. Business and PR inquiries are handled through [email protected].
Personal Life
Atarah Mayhew is 28 years old and stands at 5 feet 5 inches, or 1.65 meters tall. She is unmarried, has no children, and has not publicly spoken about any past or current romantic relationships. She lives in Manchester and occasionally shares glimpses of her life away from the makeup chair, though she keeps personal details fairly private. What comes through clearly, though, is that makeup isn’t just work for her. It’s clearly a genuine passion.
Net Worth
Atarah Mayhew’s net worth is estimated at around $500,000. Her income comes from several streams: TikTok creator funds, paid brand sponsorships with beauty and lifestyle companies, affiliate marketing partnerships, and promotional content on Instagram and YouTube. Her YouTube earnings alone are estimated at $5,800-$8,000 per month, with her income trending upward as her audience continues to grow. With larger beauty brands now in her orbit and her follower count still climbing, that estimate is likely to keep rising.
