Michelle Dewberry is a British businesswoman and TV presenter who won the second series of BBC’s The Apprentice in 2006. She grew up on a council estate in Hull, left school at 16, and went on to stand for Parliament twice. Today she hosts Dewbs & Co, a weeknight debate show on GB News.
| Date of Birth | October 9, 1979 |
|---|---|
| Age | 47 years |
| Nationality | British |
| Zodiac Sign | Libra |
| Occupation | Businesswoman |
| Partner | Simon Jordan |
| Children | 1 son |
Michelle Dewberry Biography
Michelle Louise Faye Dewberry was born on October 9, 1979, in Kingston upon Hull, East Yorkshire. She turns 47 in 2026. She grew up on a council estate in the city, and in a 2017 Sky News documentary she walked past “the very house that I was born in.”
Her childhood was hard. In a 2023 GB News interview, she said, “we was in and involved with domestic violence refuges, it wasn’t pleasant at all.” She skipped school a lot and called herself “a bit of a pest.” She left at 16 with two GCSEs.
The turning point came when she was 17. Her older sister, Fiona, died at 19 after a fall from a building. “She was my best friend,” Michelle told GB News, and the loss “put a fire in my belly to have what I called an extraordinary life.”
She started at the bottom. Her early jobs included St John Ambulance and a checkout at Kwik Save. She then joined Kingston Communications in Hull and worked her way up, before Tiscali hired her as a project manager. At 24, she started her own consultancy.
Michelle Dewberry Career
Dewberry beat about 14,000 applicants to get onto the second series of The Apprentice. She won the final against Ruth Badger in May 2006, and the BBC headline called her an “ex-cashier.” The prize was a £100,000-a-year job with Alan Sugar.
At Sugar’s company Amstrad, she launched Xenon Green, a business that disposed of firms’ old IT equipment. She quit in September 2006, after about four months. She set up Michelle Dewberry Ltd that same month and later ran Chiconomise, a money-saving fashion site, from 2009 to 2011.
Her autobiography, Anything Is Possible, came out with Orion in 2007. From December 2009 she wrote a column for Business Matters magazine. TV work grew from there: she joined the panel of Sky News debate show The Pledge in 2016 and appeared on BBC Question Time in 2017 and 2018.
She also played on The Chase Celebrity Special in September 2016 with Eddie “The Eagle” Edwards, Shaun Ryder and Sarah Willingham. She and Edwards reached the final but lost to chaser Paul Sinha. She won £1,000 and gave it to a charity for abused women.
Politics
Dewberry stood in Kingston upon Hull West and Hessle at the 2017 general election as an independent, pro-Brexit candidate. She got 1,898 votes (5.5%) and finished fourth of seven, keeping her deposit. “Brilliant to get my deposit back,” she said in the Sky News film, though she admitted she was “entirely deluded” about her chances at the start.
She ran in the same seat for the Brexit Party in 2019. This time she won 5,638 votes (18%) and came third behind Labour’s Emma Hardy. She later told GB News she ran because she felt she “could have done a better job of representing my home than the people in power.”
GB News and Dewbs & Co
Dewberry joined GB News for its launch in June 2021. She hosts Dewbs & Co, a politics and current affairs debate show that airs on weeknights at 6pm. It is still on air in 2026 and also runs as a podcast.
Politics is her job, but she says she isn’t a fan of it. In the same GB News interview, she said, “I probably won’t even vote if there was an election tomorrow.” She has also said she finds red carpets “a little bit cringe-worthy.”
Michelle Dewberry TV Shows
Her TV credits include The Apprentice (2006), The Pledge on Sky News (2016), The Chase Celebrity Special (2016), BBC Question Time (2017 and 2018), Sky News’s documentary Michelle Dewberry’s Battle for Hull (2017), and Dewbs & Co on GB News (2021 to date).
Controversies and Disputes
Her quick exit from Alan Sugar’s company in 2006 drew heavy press coverage, since she left the prize job after about four months. It came during a hard year, when she had also lost a baby and split from her boyfriend.
Her GB News opinions often spark rows. In 2023 she dressed as a cat on air to mock reports of children identifying as animals. She later said, “I’ve got a little boy and I worry about what he’s gonna grow into when it comes to schooling.” In March 2025 she cancelled her gym membership over its transgender policy, and she has said on GB News that she supports the death penalty.
In February 2026, she publicly defended her partner Simon Jordan during his public row with boxer Deontay Wilder. In April 2026, she clashed on air with Jo Phillips over migration protests.
Michelle Dewberry Partner and Children
Dewberry’s partner is Simon Jordan, the businessman, former Crystal Palace chairman and talkSPORT presenter. They are not married. Jordan confirmed the relationship on social media in October 2019, and GB News still describes him as her partner in 2026.
The couple have one son, born in July 2020 at Hull Women and Children’s Hospital. He arrived early, at 31 weeks, after her waters broke at 28 weeks, and he spent six weeks in neonatal intensive care before the family went home to London. His name has not been made public.
Before Jordan, she dated fellow Apprentice contestant Syed Ahmed during and after the 2006 series. She suffered a miscarriage in late summer 2006, at 26, and the couple split that September.
She has spoken openly about her mental health. On ITV’s Lorraine in February 2017, she talked about having suicidal thoughts, and in October 2025 she told GB News viewers about living with depression for a decade. Her outlook today is simple: “they can never ever take your attitude from you.”
Michelle Dewberry Timeline
- October 9, 1979: Born in Kingston upon Hull
- Around 1995: Leaves school at 16 with two GCSEs
- At 17: Loses her sister Fiona, aged 19
- Late 1990s to early 2000s: Works at Kwik Save, then Kingston Communications and Tiscali
- Around 2003: Starts her own consultancy at 24
- May 2006: Wins The Apprentice series 2, beating Ruth Badger
- 2006: Launches Xenon Green at Amstrad
- Late summer 2006: Suffers a miscarriage
- September 2006: Leaves Alan Sugar’s company and splits from Syed Ahmed
- September 2006: Sets up Michelle Dewberry Ltd
- 2007: Publishes her autobiography, Anything Is Possible
- 2009: Launches Chiconomise
- December 2009: Starts writing for Business Matters
- 2016: Joins Sky News’s The Pledge
- September 2016: Reaches the final of The Chase Celebrity Special
- February 2017: Talks about suicidal thoughts on ITV’s Lorraine
- April 2017: First appearance on BBC Question Time
- June 2017: Wins 1,898 votes as an independent in Hull West and Hessle
- October 2019: Simon Jordan confirms their relationship
- December 2019: Wins 5,638 votes for the Brexit Party in the same seat
- July 2020: Gives birth to her son at 31 weeks
- June 2021: Joins GB News at launch with Dewbs & Co
- March 2025: Cancels her gym membership over its transgender policy
- October 2025: Speaks on GB News about a decade of depression
- February 2026: Defends Simon Jordan in his Deontay Wilder row
Michelle Dewberry Net Worth
Dewberry’s income comes mainly from television. Her nightly GB News show is her main job, and she has also earned from TV panel work, columns, her 2007 book and her own consultancy company since 2006. Her Apprentice prize job paid £100,000 a year, though she only held it for about four months.
Her GB News salary has not been made public. With two decades of TV work behind her and a prime-time slot on a national channel, her earnings are steady, and her partner Simon Jordan made his own fortune in business.
Frequently Asked Questions
How old is Michelle Dewberry?
Michelle Dewberry was born on October 9, 1979, so she is 47 years old in 2026.
Is Michelle Dewberry married to Simon Jordan?
No. Simon Jordan is her long-term partner, and the couple have not married. They have been together since at least 2019.
Does Michelle Dewberry have children?
Yes. She has one son with Simon Jordan, born prematurely in July 2020.
Where is Michelle Dewberry from?
She is from Kingston upon Hull in East Yorkshire. She now lives in London.
Did Michelle Dewberry win The Apprentice?
Yes. She won the second series of The Apprentice in May 2006, beating Ruth Badger in the final.
What happened to Michelle Dewberry’s sister?
Her older sister, Fiona, died at 19 after a fall from a building, when Michelle was 17. Michelle has said the loss made her determined to live “an extraordinary life.”
