Jatin
AroraKnown as The Cologne Boy
Before he was reviewing $1,000 bottles of cologne for millions of teenage boys, Jatin Arora was a card magician on TikTok. The Winnipeg creator, now 20, is known online as The Cologne Boy, with about 2.2 million followers on TikTok, 843,000 on Instagram and 258,000 on YouTube. Jatin Arora’s fragrance reviews made him one of the faces of the “smellmaxxing” trend, and he has been interviewed by ABC News, The Globe and Mail and breakfast TV. Here is his story, from his early magic videos and his mom’s Costco trip to his business, his recent health scare and his net worth.
| Date of Birth | May 13, 2006 |
|---|---|
| Age | 20 years |
| Zodiac Sign | Taurus |
| Occupation | Content Creator, Fragrance Reviewer |
| Home | Winnipeg, Manitoba, Canada |
| Known for | Fragrance reviews, smellmaxxing, card magic |
| TikTok | TheCologneBoy (about 2.2 million followers) |
| Business | Fragrance decants (since 2023) |
| Former account | @mrmagiccardistry (magic) |
Biography
Jatin Arora was born on May 13, 2006, and grew up in Winnipeg, Manitoba. He finished high school there in June 2024. “Today is my last day at school, so let’s put on a fragrance,” he said in a clip shown during a breakfast TV interview that he shared on his YouTube channel in July 2024.
His mother has been a big part of his story. In the same interview, he said she worked in immigration and that he used to help her with that work. Once content creation became his full-time job, he said, “I was able to retire her.” She also helps him check his brand contracts, according to The Nod.
He likes to play up his roots in his videos. The Nod noted that he sometimes puts on a deep Punjabi accent as a running joke.
Career
TikTok Magician
Arora first built an audience with magic. His early TikTok account, @mrmagiccardistry, was full of card tricks and cardistry, the same corner of the app where card magicians like Evan the Card Guy became famous.
He told The Nod in July 2024 that he was once the most-followed magician on TikTok. That run ended when TikTok banned the account because it believed he was under 13. The @mrmagiccardistry page no longer exists, though he still slips small card tricks into his videos as a joke about how he pays for his perfume.
The Cologne Boy
The fragrance channel started with a shopping trip. “When I was about 16, I begged my mom at Costco to get me a bottle,” he told The Globe and Mail. Speaking to ABC’s Nightline, he said he “tricked her [in]to getting me three fragrances.”
About six months later he began filming his trips to Sephora and building a collection from Costco, Shoppers Drug Mart and discount sites. “I just wanted to record the journey of me learning about them and then it started to blow up like crazy,” he told The Nod. By mid-2024 he owned about 600 fragrances and had 1.8 million TikTok followers.
His videos rate scents, rank designer and niche bottles and explain how to wear them. In his July 2024 TV interview, he explained smellmaxxing as “maxing out” your scent the way looksmaxxing works on appearance: showering every day, wearing deodorant and finishing with a fragrance. His YouTube hits include “Top 5 Cheap Fragrances for Men” (more than 210,000 views) and “Top 10 Best Summer Fragrances of 2025” (150,000 views).
Media Spotlight
National media took notice in 2024. ABC News featured him in October 2024 in a Nightline report on teenage boys and high-end cologne, describing him as a “wildly successful influencer” with 1.9 million TikTok followers.
In April 2026, The Globe and Mail named him one of the popular influencers in the smellmaxxing world. The paper said he now gives advice on weight loss and money as well as fragrance, and posts photos with luxury cars and designer watches. “Everyone just likes to smell good,” he told the paper.
Business and Brand Work
Arora runs a fragrance decant business, selling small samples of popular scents, which he started in December 2023. He told The Nod that he packs and ships many orders himself, sometimes live on camera, and that most buyers are 17 or 18 years old.
He has also worked with brands including L’Oréal, Saint Laurent and Chanel, according to The Nod. In 2025 he flew from Winnipeg to Las Vegas for the ASD trade show and filmed his tour of the fragrance booths, and a recent Instagram post ranks his top five fragrances from the London perfume house Atkinsons. His Instagram also promotes one-on-one coaching.
His own scent is still in the works. “I’m working on it,” he said in 2024, adding that it would “probably” take another year. A launch date is yet to be announced.
Personal Life
Arora still lives in Winnipeg and travels for fragrance events. He told The Nod in 2024 that he had not yet decided on college. “I haven’t thought of that because I’ve had my hands so full with content creation,” he said.
Health Update
In late October 2026, Arora shared that he was dealing with a health problem that needed surgery. He posted a “Health/Surgery Update” video on Instagram on October 27, 2026. The next day he wrote: “Please keep me in your prayers. Will update once im out of icu.” He is yet to share a recovery update.
Timeline
May 13, 2006: Jatin Arora is born.
Early 2020s: Builds a following as a card magician on TikTok as @mrmagiccardistry, until TikTok bans the account believing he is under 13.
About 2022: At 16, persuades his mom to buy his first fragrances at Costco.
December 2023: Starts his fragrance decant business.
June 2024: Finishes high school in Winnipeg.
July 2024: Appears on breakfast TV to explain smellmaxxing and posts the interview to YouTube.
July 13, 2024: The Nod profiles him, with 1.8 million TikTok followers and about 600 fragrances.
October 15, 2024: ABC News and Nightline feature him in a report on teen boys and cologne.
April 2025: Tours the ASD trade show in Las Vegas.
January 2026: Posts “The Best Vanilla Fragrances at Every Price Point” on YouTube.
April 20, 2026: The Globe and Mail features him in its smellmaxxing story.
May 13, 2026: Turns 20.
October 27, 2026: Posts a health and surgery update on Instagram.
October 28, 2026: Asks followers to pray for him and says he will update them once he is out of intensive care.
Net Worth
Jatin Arora’s net worth is estimated at $130,000–180,000. Most of his money comes from sponsored posts and brand deals across a combined audience of more than 3 million followers, with smaller amounts from TikTok Live gifts, Instagram subscriptions, YouTube and his decant sales.
The estimate covers about four years of earnings, and he spends heavily on his own collection, with YouTube videos such as a “$50,000 Fragrance Haul.” For comparison, ThrillNG puts fellow TikTok creator Eisha Hickson at $100,000–250,000. If his own fragrance launches, it could become his biggest source of income.
Frequently Asked Questions
Who is The Cologne Boy?
The Cologne Boy is Jatin Arora, a content creator from Winnipeg, Canada, who reviews colognes and perfumes on TikTok, Instagram and YouTube. He has about 2.2 million TikTok followers.
How old is Jatin Arora?
He was born on May 13, 2006, so he is 20 as of October 2026.
Was Jatin Arora a magician?
Yes. Before fragrance, he posted card tricks on TikTok as @mrmagiccardistry. He has said he was once the most-followed magician on the app until TikTok banned that account.
Where is Jatin Arora from?
He lives in Winnipeg, Manitoba, where he went to high school and where he still films many of his videos.
What happened to Jatin Arora?
On October 27, 2026, he posted a health and surgery update on Instagram. A day later he asked fans to keep him in their prayers and said he would update them once he was out of intensive care.
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