Jungmin Kang, better known online as Snoopslimes, is proof that a great idea and $200 can genuinely change your life. The Korean-American entrepreneur turned a teenage obsession with satisfying slime videos into a multimillion-dollar brand, and she’s barely in her twenties. Here’s everything you need to know about the young woman behind one of the internet’s most beloved slime empires.
Quick Facts About Snoopslimes
| Full name | Jungmin Kang |
| Date of birth | 4 January 2004 |
| Age | 22 years old |
| Birthplace | Austin, Texas, USA |
| Nationality | American |
| Ethnicity | Korean-American |
| Religion | Christianity |
| Height | ~163 cm (estimated) |
| High school | Cedar Ridge High School (2018–2022) |
| University | University of Texas at Austin (2023–2026) |
| Occupation | Entrepreneur, content creator, CEO |
| Business | Snoopslimes (founded 2017) |
| @snoopslimes (1.8M followers) | |
| YouTube | @Snoopslimes (4.01M subscribers) |
| TikTok | @snoopslimesofficial (4.8M followers) |
| @Snoopslimesofficial (202k followers) | |
| Net worth | $2 million (estimated) |
Biography
Jungmin Kang was born on 4 January 2004 in Austin, Texas, making her 22 years old. She grew up in a supportive Korean-American family in Round Rock, Texas, where her parents encouraged her entrepreneurial instincts from an early age. Her religion is Christianity, and her star sign is Capricorn.
She attended Cedar Ridge High School from 2018 to 2022, where she somehow managed to balance academics, sports, marching band, and DECA competitions alongside building a growing business. Not many teenagers can say that. After graduating, she enrolled at the University of Texas at Austin, where she has been studying since August 2023 and graduated in May 2026.
Career
In 2017, at just 13 years old, Jungmin discovered slime through ASMR videos on social media and quickly became hooked on the oddly satisfying goo. She saw an opportunity others had missed. She asked her parents for $200 to get started, developed her own slime recipes through plenty of trial and error, and opened a shop on Etsy to begin selling her handcrafted creations.
Once she started posting ASMR slime videos on Instagram, the response was extraordinary. Her account amassed over one million followers in her very first year, and the flood of messages in her DMs inspired her to start selling the slimes she featured in her content. What began on a kitchen counter in a family apartment eventually grew big enough to require a full warehouse operation.
Her accolades speak for themselves. She was honored as the youngest entrepreneur in the Retail and Commerce category of the Forbes 30 Under 30 list for 2023, one of the most competitive young achiever rankings in American business. She also claimed first place in the “Business Growth Plan” category at the prestigious DECA ICDC International event, and was recognized on Austin Inno’s Under 25 list.
Then in 2024, she was named one of the dynamic leaders on the NRF Foundation’s List of People Shaping Retail’s Future, a recognition that places her alongside some of the most influential figures in global retail. For someone still completing her university degree, that’s a remarkable record.
The Snoopslimes Business
Snoopslimes is a high-quality slime e-commerce brand based in Austin, Texas, and it’s a proper operation. The company employs around 40 people and, according to Forbes, hit $11 million in sales in 2022 alone. It runs on a drop-based business model, releasing four new slimes every week to keep demand fresh and the community consistently engaged.
The product range goes well beyond basic slime. Snoopslimes offers creations shaped like cupcakes, honeycombs, cookies, ice cream, and more, with scents ranging from chocolate and mango to strawberry, lavender, and mixed berry. There are themed kits, limited-edition textures, and merchandise, all available on the brand’s website at snoopslimes.co. Products sell out regularly, which is a big part of why the brand has maintained such a loyal following for nearly a decade.
What makes Snoopslimes stand out in a crowded market is the combination of consistent quality and a personal brand that people genuinely connect with. Every time Jungmin shared the story of how she got started as a teenager with $200 and a dream, it resonated. The product is simple.
Social Media
Jungmin built Snoopslimes almost entirely through organic social media growth, starting on Instagram before expanding to other platforms only after she had consistent sales. She didn’t try to be everywhere at once, and that discipline paid off. Today, her Instagram account @snoopslimes has 1.8 million followers, her YouTube channel @Snoopslimes has 4.01 million subscribers, and her TikTok account @snoopslimesofficial has 4.8 million followers. Across all platforms combined, she has surpassed 9 million followers and 10 billion views.
Her content strategy has always been straightforward: post high-quality, satisfying slime videos consistently, let the product speak for itself, and build community through it rather than hype.
Personal Life
Jungmin is 22 years old and is estimated to stand at around 163 cm tall. She keeps her romantic life very private and hasn’t spoken publicly about being in a relationship, giving off a lot of “building an empire first” energy at this stage of her career. Her family has been central to her journey from the very beginning, with her parents backing her vision when she was just a teenager with a slime idea and a tight budget.
She is based in Austin, Texas, where the Snoopslimes warehouse and business operations are located. Outside of work, she stays closely involved in the brand’s creative side, remaining hands-on with content creation and product development.
Net Worth
Jungmin Kang’s net worth is estimated at $2 million, with an annual salary of around $350,000. Her income comes from multiple streams, including direct product sales through the Snoopslimes online store, brand collaborations, social media sponsorships, merchandise sales, and content revenue across her platforms. With the business posting $11 million in sales in 2022, according to Forbes, her personal wealth is very likely to keep climbing as the brand continues to grow.
