Alexa Badini is an American TikTok content creator, social media influencer, and certified lash technician who has quietly built one of the platform’s most genuine couple brands. Known by her full name Alexa Marie Lugo-Badini, she’s the kind of creator who doesn’t rely on shock value or manufactured drama. Her audience keeps growing because what she shares actually feels real, and in a sea of polished, over-produced content, that’s genuinely rare.
Biography
Born on 12 November 1998, Alexa grew up in Buckeye, Arizona, a suburb of Phoenix where the Badini family has deep roots. Her surname points to Italian heritage, while the “Lugo” in her full name likely reflects Hispanic or Latino lineage from her mother’s side. She was raised in a family environment, with extended relatives documented in the Phoenix area, including Janice Marie Badini and Brianna Badini, though she keeps her immediate family largely out of the public eye.
Alexa attended Youngker High School in Buckeye, where she was far more than a casual student. She played varsity girls’ soccer as a forward, wearing jersey number 16. During the 2015–16 season, her Roughriders squad posted an impressive 14–4 record and finished second in their region. The team earned a spot in the 2016 AIA Girls Soccer State Championships Division IV, defeating Pueblo High School 3–2 in tournament play. She graduated in 2017, the same year she began dating the person who would eventually become her fiancé.
Formal education details beyond high school haven’t been widely publicised, but it’s clear she spent her late teens building something of her own rather than waiting for opportunities to arrive.
Career
Alexa’s entry into content creation was gradual and intentional. She began posting to her Instagram account in June 2018, with her very first post being a photo slideshow featuring her then-boyfriend. Her TikTok account, @alexabadini, grew steadily from there through a mix of couple comedy, lifestyle moments, and cultural humour.
What makes her content click with audiences is the specific, cultural flavour she brings to it. Videos like “Italian Lady Speaking Filipino to Filipino Brother Prank” pull from the genuine cultural contrast between her Italian-American background and her partner’s Filipino heritage. It’s niche, but niche works when it’s authentic.
Her TikTok following now sits at approximately 450,900 followers with over 10.4 million total likes. On Instagram, she’s built a following of around 150,000 on just 59 posts, a quality-over-quantity approach that separates her from creators who chase volume at the expense of engagement. She also maintains a presence on Threads with 8,700 followers, YouTube, Snapchat (@alexabadini), and X/Twitter (@alexaabadini).
On the business side, Alexa is represented by Gochu Entertainment for management and Slogan Social for brand partnerships, suggesting a structured, professional approach to monetisation. Influencers at her follower tier typically earn between $500 and $2,000 per sponsored TikTok post, though her exact earnings remain private.
Beyond social media, she runs a lash extension business under the Instagram handle @badiniskin. As a certified lash technician, she offers bookable services through that account, a practical revenue stream that sits entirely outside the volatility of the algorithm. Her Instagram bio actively promotes the business, blending influencer reach with a genuine entrepreneurial side. It’s a smart move that many creators her size overlook.
Personal Life
Alexa has been with Zae Way, whose real name is Isaiah Villanueva, since April 2017, when the two were still high school sweethearts in Arizona. Eight years is a long time by any standard, and even longer in the world of social media where relationships often function as content rather than actual partnerships.
Zae Way, born on 10 December 1998 in California, is a Filipino-American content creator in his own right, with 3.8 million TikTok followers, 1.3 million Instagram followers, and over 953,000 YouTube subscribers. He attended Grand Canyon University from 2017 to 2021 and splits his time between California and Arizona.
In July 2025, he proposed to Alexa, and the moment went viral. The full proposal video appeared on his YouTube channel under the title “Zae Way & Alexa’s Proposal Video,” while a TikTok teaser pulled in 259,200 likes and over 1,300 comments. Alexa promptly updated her Instagram bio with a ring emoji beside his handle, and the couple has since been sharing engaged-life content tagged with #engaged and #couplecomedy. As of April 2026, no wedding date has been announced publicly.
The couple has faced fan speculation about a possible pregnancy following a cryptic TikTok from Zae Way, but no confirmed announcement has been made. A separate video showing Alexa supporting her friend Sachi through labour appears to have fuelled much of the rumour. She has no children.
Close friends Laro Benz and Sachi frequently appear in their collaborative videos, giving their content a warm, ensemble feel that adds to its appeal. In February 2023, Alexa and Zae Way attended Disneyland After Dark’s Sweethearts’ Nite event, one of those couple moments that fans genuinely enjoy seeing.
Net Worth
Alexa Badini’s net worth is estimated at around $100,000 USD. Her income comes from multiple streams: TikTok’s Creator Fund, brand collaborations, sponsored posts, and her certified lash technician business. Her dual management setup across Gochu Entertainment and Slogan Social further indicates a structured commercial operation rather than a purely organic side hustle.
It’s worth noting that estimates for her partner Zae Way place his net worth somewhere in the $2–5 million range. For Alexa specifically, the $100,000 estimate feels reasonable given her follower count, dual revenue streams, and nearly eight years of consistent content output, though the exact figure remains her own business.
