Liverpool upcycler Gemma Longworth is the designer who turns battered furniture into showpieces on Find It, Fix It, Flog It. Alongside Henry Cole, Simon O’Brien and Phil Carroll, she helps rescue unwanted items and sell them on, and her bright, practical style has made her one of the show’s most recognisable faces. She is also an author, a workshop teacher and the founder of a grief support group for children. Her net worth is estimated at $100,000–250,000 in 2026.
| Date of Birth | May 12, 1985 |
|---|---|
| Age | 41 years |
| Nationality | British |
| Zodiac Sign | Taurus |
| Occupation | TV Presenter, Entrepreneur, Artist |
| Full Name | Gemma Catherine Longworth |
| Known For | Find It, Fix It, Flog It |
| Book | Craft Your Cure (2025) |
| Organisation | Gemma's Hidden Gems CIC |
Emily BeechamBiography
Gemma Catherine Longworth was born in May 1984 in Liverpool, according to Companies House records, and she describes herself as a proud Scouser. Art became part of her life early, for a painful reason. “When I lost my little brother when I was younger, he was eight years old and I was 11,” she said in a 2022 interview with Furniture Painters Unite. “I didn’t know how to express myself, so art and painting and drawing became my outlet.”
She studied art and design at City of Liverpool College from 17, then completed a degree in drawing and applied arts and a master’s in textiles. Her postgraduate study focused on art as therapy. She then spent years at Alder Hey Children’s Hospital in Liverpool, “working with the children on the wards there using art as a form of therapy,” as she put it in the same interview.
Career
Around 2011 she opened The Button Boutique, a business running art and craft workshops in sewing, painting, knitting and upcycling. Over time she moved towards furniture. “Now I’m self-taught at furniture upcycling,” she said. She also taught DIY and interior design at Blackburne House, a women’s college in Liverpool, and ran sold-out workshops at festivals such as Bestival.
Television came out of the blue. “I got a phone call one day from a producer at Channel 4,” she recalled. The team filmed her at her workshop, and weeks later she joined Find It, Fix It, Flog It as the show’s upcycler. By 2022 the programme was on its seventh series. “We’re commissioned for 30 shows at a time,” she explained, with four items restored in each episode. The show moved to UKTV’s Yesterday channel in 2024, where Gemma and Phil Carroll act as Henry Cole’s restoration sidekicks.
She has also appeared on CBBC’s Saturday Mash Up, teaching interior design, and writes a column for Restore magazine. Her message is simple: “To recycle costs money, whereas to reuse doesn’t.”
Book and Charity Work
In June 2025 Gemma published her first book, Craft Your Cure, with Watkins Publishing. It contains 25 craft and upcycling projects designed to help people work through grief, and she launched it at Waterstones Liverpool on 12 June 2025.
The book grew out of her longest-running project. She runs Alder’s Hidden Gems, a weekly creative bereavement group for children aged 6 to 16, with The Alder Centre at Alder Hey. In October 2024 she registered it as a community interest company, Gemma’s Hidden Gems CIC. In April 2026 she set up a second company, Gemma Longworth Creative Ltd, for her design work.
Personal Life
Gemma lives in Liverpool. She keeps her relationships and family life private, and claims about a husband on other websites have never been confirmed by her. On Instagram, where she has around 21,000 followers, she describes herself as a bereaved sibling and the founder of Hidden Gems.
Her brother’s death still shapes her work. Much of what she does, from the hospital art sessions to her book, is about giving children and adults a creative way to deal with loss.
Net Worth
Gemma Longworth’s net worth is estimated at $100,000–250,000 in 2026. Her main income has come from presenting Find It, Fix It, Flog It on Channel 4 and UKTV since around 2021, alongside paid upcycling and interior design commissions, such as a refurbishment project for a Liverpool city centre hotel.
Her workshops, speaking bookings and royalties from Craft Your Cure add to that. Gemma’s Hidden Gems CIC is a non-profit, so it does not add to her personal wealth. With a new design company set up in 2026, her earnings could grow over the next few years.
FAQs
How old is Gemma Longworth?
She was born in May 1984, which makes her 42 in 2026.
Who is the woman on Find It, Fix It, Flog It?
That is Gemma Longworth, the Liverpool upcycler and designer who restores furniture and other items on the show.
What happened to Gemma Longworth’s brother?
Her younger brother died in a road accident when he was eight and she was 11. The loss led her to art and, later, to her grief support work.
Is Gemma Longworth married?
She keeps her private life private, and she has not publicly confirmed a marriage.
What is Gemma Longworth’s net worth?
Her net worth is estimated at $100,000–250,000 in 2026, mostly from TV presenting, design work and her book.
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