Thanks to Akira Nakai, today, there are more Porcshe with style in the world than there were 50 years ago. Akira Nakai is not just a car tuner; he founded RAUH-Welt BEGRIFF (RWB), a Porsche tuning company that creates some of the world’s most unique and stunning cars.
Akira Nakai’s journey began with a passion for drifting. He was attached to a crew called Rough World and drove a Toyota AE86. He began to show interest in Porsche when he got his first 930 in the late 90s. Naming it Stella Artois, after his favorite beer, Nakai would modify it with his own style and soon enough realized that he wanted to do the same for other Porsches.
Akira Nakai is inspired by nature and has often given cars names that reflect that. Some of his famous creations are Rotana, a purple 993 Turbo that looks like a wildflower; Royal Ocean, a blue 964 that reminds him of the sea; and Rough Rhythm, a green 930 with a strong character. He sees beauty and strength in nature, and he tries to capture that in his cars.
His passion for creating aesthetic vehicles has driven him to the peak of his career and the highest he has ever been financially.
Akira Nakai has gained much in popularity, earning most of his worth and assets from running RAUH-Welt BEGRIFF (RWB), his Porsche Turner, a passion-turned-company that has extended its line of operation to the entire globe.
Akira Nakai’s net worth is an estimated $1 million.
Nakai had only found this level of wealth by merging interest with commitment, passion with focus, and dream with opportunity.
Here’s his success story.
From Greasy Hands to Wealth
Born in Chiba, Japan, on October 15, 1970, Nakai’s influence in the automotive realm grew early into a profound passion for the dynamics and aesthetics of cars. His automotive journey took a turn during the onset years of the 1980s when he saw a Porsche 930 Turbo on the streets of Japan.
Nakai soon channeled this inspiration into rebuilding a forlorn Porsche 930. With deft hands, he not only restored but reimagined the vehicle, giving it new life as his premiere RWB Porsche. He dubbed it ‘Stella Artois’ after his love for that very drink.
In 1997, Nakai ushered in a new era of automotive customization with the inception of RWB, an abbreviation of “Rauh Welt Begriff” or “Rough World Concept.” His mission: to craft daring, unprecedented wide-body kits for Porsche cars. He was bent on marrying gritty elegance with mechanical prowess.
He rapidly carved out a niche for himself with a trademark aesthetic that boldly married wide fenders, substantial wheels, an assertive low profile, and iconic spoilers. Each RWB kit was born from Nakai’s own hands.
The depth of Nakai’s influence is quite evident in the over 300 Porsches across the continents that bear his unique stamp, from the shores of Japan to the expanses of the USA, Canada, United Kingdom, Germany’s autobahns, Thailand, Indonesia, and China’s cities. His passion and artistry have gone beyond the workshop to the world.
About RAUH-Welt BEGRIFF (RWB): How much is it worth?
RAUH-Welt BEGRIFF (RWB). Which stands for “Rough World Concept” in German, reflects Nakai’s vision of creating Porsches that stand out from the crowd. RWB is a Porsche tuning company that transforms old-school models into custom wide-body beasts. Here are some features orchestrated by RWB that give Porsches their special appeal:
- They reworked to possess huge fenders, big wheels, low ride height, and eye-catching spoilers that give them a muscular and aggressive look.
- They are hand-made and tailored by Nakai himself, who travels around the world to work on each car personally. He spends hours cutting, welding, and fitting the kits to perfection.
- They have a unique and daring style that mixes Japanese and Euro tuning influences. Nakai is inspired by both Porsche’s racing heritage and Tokyo’s street culture.
- They have a cult following and a huge fan base among Porsche lovers and car enthusiasts. RWB Porsches are not only cars but also works of art that express the personality and passion of their owners.
- They have been featured in over 300 Porsches worldwide, including in Japan, USA, Canada, UK, Germany, Thailand, Indonesia, China, and more. Each one has a different name and color scheme that makes it one of a kind.
In terms of the annual revenue pulled in, RWB operates as a closely held entity, maintaining privacy over its financial particulars. However, contextual assumptions can narrow a rough sketch of RWB’s financial worth.
To understand RWB’s fiscal worth, consider the volume of custom-tailored Porsches that roll out of RWB’s workshop annually and pit that figure by the standard pricing of their bespoke kits.
It’s public knowledge that RWB has enhanced upwards of 300 Porsches globally by 2023, and if we chart this with an even expansive rate, an estimation surfaces: approximately 40 Porsches are torched with RWB’s distinct flair annually.
Aligned with market insights, RWB’s kit costs oscillate between $20,000 and USD 30,000, positioning the average revenue marker at about USD 25,000 per vehicle. When this rate is extrapolated against the yearly output, it implies an annual revenue threshold in the vicinity of USD 1 million for RWB.
Diving into another avenue for estimation, one might draw parallels with entities of comparable market space and operational scope.
Taking into consideration RWB Consulting Engineers’ financial footprint, with reported revenues of $1.6 million USD and a team strength of 30, according to www.zippia.com, a hypothetical revenue-per-employee ratio could be constructed. With RWB reported to be powered by a 10-person crew, it would project a speculative annual revenue of around $0.5 million USD for the firm, according to this model.
Of course, these are very rough estimates, and while there is every possibility it might reflect the actual revenue of RWB. There may be other sources of income or expenses that were not factored in. Again, the exchange rate between different currencies would also influence the overall calculations. Therefore, we should take these numbers with a pinch of salt even though, truly, Nakai himself may not be willing to share such information.